Petersburg Pilot -

 
 

Editorial: Print is not dead, nor is it dying

 


The purchase of the state’s largest daily newspaper by an on-line only publication, Alaska Dispatch proves that print is not dead. Newspapers and other publications have value and they drive sales for brick and mortar stores and for on-line enterprises.

An Alaska Dispatch editor said the purchase of the Anchorage Daily News would give the Dispatch, “a chance for us to get even more reporters on the ground and do more journalism.” They could hire a lot of reporters for the ADN purchase price of $34 million, so it appears the revenue generating capacity of the newspaper was a factor in the purchase.

Adweek magazine recently published an article headlined: A Growing number of E-Commerce sites are moving into print. E-Commerce sites are producing additional sales when they use magazines and catalogs to advertise their wares.

Inherent in this movement is the realization that not all consumers with major purchasing power are tech savvy and also that many people — older and younger — enjoy print publications.

Community newspapers continue to prove their worth according to a 2013 readership survey conducted by the National Newspaper Association. Newspapers with circulations of less than 15,000 received these responses:

94% agreed that newspapers were informative

80% said they and their families looked forward to reading the paper

78% relied on their newspapers for local news and information.

Readers passed their newspapers on to others. Pass-along rate among readers rose to 2.48 in 2013 from 2.18 in 2012. In the case of this publication our audited circulation of 1751 copies would increase our readership to over 4,000 persons per week.

People appreciate their local newspaper and we’re thankful for the continuing support this newspaper enjoys after 40 years of publication in both print and on-line.

 

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