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The reality of landlines and phonebooks


Jess Field / Petersburg Pilot

With a decline in landlines due to the popularity of cell phones, AP&T will have to decide the importance of continuing to publish a phonebook in the coming years.

Alaska Power and Telephone (AP&T) began serving Southeast customers in 1957 with the purchase of the telephone company in Skagway. Today, AP&T serves 40 communities spanning from the Arctic Circle to Metlakatla. The company recently released their 2016 telephone directory, but AP&T director of marketing Mark McCready says the days for the phonebook might be numbered due to a decline in landline users. One of the main reasons for the decline is a younger, more technology driven customer base.

McCready says the issue of shrinking phonebooks due to declining landlines has been on the mind of A...

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